The Three Tiers of Cheuginess, Explained

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Disney adulting. Guy using Hollister. The increased gold iPhone. That new Lana Del Ray album cover. Pricing quote Friends.

While the concept of cheuginess may make numerous defensive, it is not necessarily indicated to be completely derogatory; more of simply a roast. “Some think cheugy is simply a way to channel an individuals internalized misogyny by dismissing the girlboss culture and visual, that exploded as a method to make the office more inclusive for ladies,” reported Shamani Joshi for VICE, “But Gen Z fasts to safeguard their position by firmly insisting that cheugy does not necessarily have a negative undertone.” If you want a French bulldog, youve got to just own that decision and accept that designer pets are cheugy (and really, thats the least of their issues).

Picture: Composite by VICE Staff.

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In the spirit of welcoming the best parts of the #CheugLife, weve broken down cheug requirements on a variety of strengths, with Level 1 being the most recently or discreetly cheug, and Level 3 being full-blown cheugadacious. Take notes:.
Level 1 Cheug.

Because cheug isnt just what we wouldnt do (propose at Disneyland). Millennials came of age in the age of the holier-than-thou hipster, so of course a cheug call-out hits a nerve. Cheug is inevitable. You made it to Level 3 Cheug, where were not just estimating Harry Potter, but purchasing tickets to The Wizarding World of Harry Potter. We enjoy onesies, wearing golf polos, Imagine Dragons, Game of Thrones, and have warmed viewpoints on Friends (more cheug than The Office; Fight me).

You made it to Level 3 Cheug, where were not just pricing estimate Harry Potter, however purchasing tickets to The Wizarding World of Harry Potter. We slap on the St. Ives apricot scrub, and believe about Shawn Mendes a lot. We like onesies, using golf polos, Imagine Dragons, Game of Thrones, and have actually heated up opinions on Friends (more cheug than The Office; Fight me).

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Injures, does not it? Because cheug isnt only what we wouldnt do (propose at Disneyland). Its likewise what weve done (mustache finger tattoos)..

Millennials matured in the era of the holier-than-thou hipster, so obviously a cheug call-out strikes a nerve. I see it all the time, whether its a pal who refuses to confess they know how to pronounce Justin Biebers surname, or those who deny that purchasing a French bulldog and calling it “Oliver” or “Henry” is standard. These things arent bad; they just arent the unique, personality-developing quirks that the cheugy think them to be..

Cheugy (pronounced “chew-gee,” and describing numerous clothing, accessories, and commodities that owners and wearers view as personality-driven when they are, in reality, out-of-date and fundamental) energy is all around us, yet, to most of my fellow millennial good friends, the cheug life seems an unidentified course.

Since all the way back in 2018, the Instagram account @cheuglife has been archiving superior cheuggery:.

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If your cheuginess isnt troublesome, lean into it. Chasing after micro-trends (RIP, Strawberry Dress) is simply as cringe, and actually bad for the environment. And why should you have to eschew your love of fro-yo?

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Level 2 Cheug.

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Picture: Composite by VICE Staff.

Perhaps youve seen the recent rash of coverage about cheugy matters in the New York Times, Elite Daily, and numerous Reddit threads, however when I did a study of my brethrens cheug knowledge, some of the typical responses were: “What does it indicate … standard?”; “It seems like choad”; and even, “Is it a racial slur?” (As was, “Is it Republican?” “Midwestern?” In numerous cases, yes. Also, no, not by meaning.) Its all complicated, so lets unroll the chevron carpet for a little cheug seminar..

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Level 3 Cheug.

Rasson, the mastermind behind cheug terminology, is, herself, riiiiight on the cusp of the millennial and Gen Z age group (the cut-off is age 24). Maybe that generational straddling is what provides her such a strong scope for social review– the lifeline of cheug detective work: identifying what is no longer cool, on a sliding scale from glaring cheug (Live, Laugh, Love design, Rae Dunn, neon plaid) to more subtle cheug offenders (high-top Chuck Taylors, The Office, synthetic vintage scroll posters).

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According to the New York Times, the origin of cheugy can be traced to Beverly Hills High School, circa 2013, when student Gaby Rasson was at a loss for words to explain individuals who not just followed out-of-date patterns, but did so with eagerness. In fact, a number of individuals sporting mass-market The Office inside-joke merch and extra-large headbands thought that those accoutrements actually provided them a sense of uniqueness. Thus, le cheug was born, in a flurry of Starbucks Frapps, Repetto ballet flats, Joe Rogan podcast subscriptions, and DIY avocado face masks..

The reality is that were all a little cheugy. Embrace it, like resident Hot Cheug, Holly Madison:.

Why do we constantly have to be distinct? Why is it so hard for us to simply enjoy ourselves? Theres a great deal of white ladies, in particular, losing their minds on TikTok over the roasting of cheuginess. Such as this user, whose reaction falls into the cheug-Karen hybrid. (Same energy as “Actually, my eyes arent brown. Theyre hazel.”):.

Image: Composite by VICE Staff.

Pop out of that Free People for Level 2 Cheug! The 2nd tier consists of not just taste– however estimating– The Office, things shaped like emojis, Sweetgreen, energy drinks, and purchasing a note pad from Paperchase specifically; along with lacey bralettes, Dean & & DeLuca (RIP), wide-brim hats, date night cooking classes, frozen yogurt (specifically the natural “healthy” kind, a la Pinkberry), and (the information are extremely essential) resin “galaxy” coasters/art.

Although a lot of TikTok users are giving the impression that this idea simply popped up provided the current outbreak of think pieces on the matter, the cheug discourse has actually been here for a while:.

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Cheug is inescapable. These things arent bad, they just … already occurred.

Thems the guidelines. Keep ones cool, and cheug on..

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A lot of these items might be thought about controversial, but entry-level cheuginess * can * include: High-Top Chuck Taylors (particularly the Comme des Garçons ones), skinny jeans, and succulents; Hurley (if brand-new), AirPod cables, New Yorker totes, and keto bowls; French Bulldogs, vintage-style posters of plants, synthetic marble electronic devices, and resin flower rollercoasters. Oh, and sharing updates on LinkedIn..

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