They created a platform to boost the business of Mexican microentrepreneurs

After a contract with DHL, Canasta Rosa solves the logistics concern for its saleswomen: the company gathers the items at the entrepreneurs homes and delivers them throughout the nation, so the saleswomen do not need to fret about going to offices outside From house. The expense of shipping is soaked up by the purchaser at a preferential price of 70 pesos and thanks to this arrangement, the microentrepreneurs have cost savings of as much as 60%.
Another concern that the platform resolves are the payment methods. The market provides safe techniques for female business owners to offer their products. Accepts charge card, paypal, benefit shop deposit and interbank transfers.
Canasta Rosa charges a commission of 5% per deal plus 3.5% for the digital payment processor. The sellers get payment for their products through Mercado Pago 15 days after the item is delivered. Deborah states that using her platform is more affordable than other marketplaces such as Amazon, which charge up to 15% commission.
Another benefit is that the moment the business owners get on the platform, they immediately have an online assistant called Mikaela, who ensures that all purchases and deliveries achieve success for both sellers and consumers.
A plus: through Inspire, blogs with ingenious content within the market, the sellers can reach more people. This content is not for sale, part of the Canasta Rosa team is recognizing the patterns and the shops that are having the very best performance and can be recommended or get involved in videos or Do it yourself short articles, through which they can get more conversion rates (sales).
And it is that these contents do not just appear on the Canasta Rosa site, but also on some blogs or specialized lifestyle websites with which it keeps alliances.
Professionalize your service.

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He got into shared funds and, together with a group of Harvard Business School alumni, founded Soldiers Field Angels, an endeavor capital fund in Mexico that invested in 12 business. The most important exit was that of the Deforma, which they sold to Televisa last year.
When trying to assist business owners and their companies grow through this intelligent capital, Deborah recognized that in the country there were couple of platforms to promote ladies entrepreneurs. Much less existed for microentrepreneurs.
” There are numerous women who have great concepts and desire to start a company, nevertheless they do not attempt to take the action due to the fact that they experience financial barriers, access to capital, little legal support or have logistics problems,” states Deborah.
So he set out to change this panorama. With the assistance of David Dana and Israel Díaz, she produced KL Studios, a business builder that seeks to change ladiess lives through technology-based solutions. “We think that groups are our competitive benefit. In all leadership groups we have at least one creator and we cultivate combined gender teams, “says Deborah.
In May 2017 they made the very first launch of KL Studios: Canasta Rosa, which he established with the help of Isabela Olea, Israel Díaz, Karina Vázquez and Leonardo Ramírez. It is a digital platform that makes microentrepreneurs grow through 3 methods: Market, the place that helps them capitalize on their own sales through e-commerce; Inspire, material marketing to position yourself, reach more customers and increase your sales; and PRO, support and consulting services to professionalize your company that include legal suggestions for trademark registration, accounting, design, marketing courses, among others.

An useful option

Two months back, Canasta Rosa released its PRO service to speed up the growth of microentrepreneurs. With the payment of an additional cost, microentrepreneurs can access professional services to develop their brand name, help them produce identity handbooks, create their logo, take expert photos of their items, create videos, marketing strategies, keep their accounting and participate in different workshops. They can likewise access numerous occasions such as physical sales in mall, such as the one they had last May in Antara.
Canasta Rosa PRO fixes another core problem: taxes. Through this alternative, the platform can keep your annual accounting by paying a cost of 5,000 pesos plus VAT every year. Deborah advises business owners to register with the Tax Administration Service (SAT) in the Tax Incorporation Regime (RIF), although you can also pay taxes if you are signed up as a Natural Person with Business Activity.

The platform she leads can support her to finish the procedure for a fee of 500 pesos if a microentrepreneur is not yet registered. Even if an artisan or entrepreneur does not want to register with the SAT, Canasta Rosa is empowered to take in the expenses and pay your taxes. In the latter case, they would charge you a commission of 20%.
Canasta Rosa presently has a solid presence in Mexico City, although they have deliveries nationwide. The idea will be to construct neighborhoods of suppliers in the main cities of the nation. Deborah is blunt in pointing out that in all her years as a business owner, innovation has played a crucial function in scaling company. That is why he says that his favorite place to be is his cell phone or a site, due to the fact that from there is where a few of the most important ventures have actually emerged. And it continues trying to find new services for the female section. “We believe that the” X “factor is a competitive advantage in both our business and our founding teams.”

The secret, states the entrepreneur, is the practicality that microentrepreneurs find on the platform. An entrepreneur can trade part time and rapidly start selling on the platform. The marketplace uses safe approaches for female business owners to sell their products. Deborah advises entrepreneurs to sign up with the Tax Administration Service (SAT) in the Tax Incorporation Regime (RIF), although you can also pay taxes if you are registered as a Natural Person with Business Activity.

Deborah Dana is a investor, mama, and business owner. Ten years ago he established Kiwilimón with Lorenza Ávila, a portal for cooking dishes. In 2009, after the birth of his 4th kid, he decided not to go back to the daily operation of the organization and as they currently had a CEO, he just decided to occupy a seat on their board of directors.

Two years after its launch, Canasta Rosa already has 900 saleswomen who have actually signed up with the effort, who now offer more and have handled to professionalize their business The development has been very organic and is not exclusive because 8% of the sellers are males and 50% of the purchasers are also male, discuss the entrepreneurs. Initially Isabela identified on Instagram the accounts of women who offered items and who had many fans and welcomed them to sign up with Canasta Rosa. They started with 30 and then the development was offered by word of mouth recommendation.
The secret, states the entrepreneur, is the usefulness that microentrepreneurs find on the platform. A business owner can trade part time and rapidly start selling on the platform.

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Even if an artisan or business owner does not want to sign up with the SAT, Canasta Rosa is empowered to take in the costs and pay your taxes.